Millennials make up 21% of customer discretionary purchases, which is estimated to be over a trillion dollars in direct buying power and a huge influence on older generations. They are tech-savvy, which brings about a number of other traits. This includes the desire to Google everything, watch a tutorial video on YouTube rather than ask a friend how to do something, read reviews before making a decision, spend more and more time on a phone, and demonstrate very low attention spans.
FC Business Intelligence recently surveyed over 500 millennials to understand their current use of and attitudes towards financial services. Representing a broad range of demographics, the study returned interesting results. For the full report please go to www.fc-bi.com/insurance-marketing&distrubtion/index.php